Community Use Case: HubSpot
Companies have found community-building success in leaps and bounds by leaning into their existing communities. These communities will have a group of people who are invested in your product or service.
This series of blog posts tackle all the different use cases for community. Community building and engagement should focus on one of three areas: customer support, marketing, or product innovation. We’ve created more content around these three use cases in
this blog post.
About
HubSpot is a marketing, sales, and customer service platform that helps companies grow better. Visit the website to learn more.
The organization was founded in 2004 after a recognition that people don’t want to be sold to anymore. At the time, there were so many messages surrounding customers and they were exhausted. Instead, HubSpot focused on inbound marketing and sales. The concept relies on the premise that people want to be helped, rather than poked and prodded by salespeople.
HubSpot helps return the focus where it should be – on the customer. They empower businesses around the world to stop interrupting and start helping.
Community
Use Case: Customer Support
Visit the community.
HubSpot has multiple different tools, or Hubs as they call them. This includes:
- CRM & Sales
- Marketing
- Service
- RevOps & Operations
- HubSpot Developers
HubSpot has developed community streams for each of these use cases to ensure community members are accessing the right content to support their needs.
HubSpot’s community includes forums, blogs, and groups. It’s a space for customers to answer each other questions and gain support from other members. It also has the added benefit of saving time for the HubSpot support team cutting down on internal costs and workload.
HubSpot has created featured groups to share and connect with like-minded HubSpot community members. This includes topics like Women in Tech Content Marketing, SEO, Inbound Sales, Social Media, and more.
There’s a lot offered to current potential members. HubSpot even hosts live events to round out its community offering. Find an upcoming event
here.
Learn from other customer support communities like
Airbnb,
Apple, and
Salesforce.
CREATING COMMUNITY
Community builders can define their efforts, encourage participation, and increase success by leaning into one use case. This provides a framework for how the community wants to engage.
A thriving community is one where members are eager to participate by engaging with others, creating content, or sharing their experiences. Members stand behind you, your brand, and what you offer.
Lean into your community for support. In return, they’ll uplift other members, encourage growth, and engage consistently.
written by The Everything community team!
We're a small team of community builders focused on helping our industry continue to flourish.
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