About

Apple is a multinational technology company headquartered in Cupertino, California. Some of their products include the iPhone, iPad, Apple Watch, Mac, and Apple TV.

Apple was founded by Steve Jobs and Steve Wozniak. Their vision forever changed the way people view computers. It was their mission to make computers small enough for people to have them in their homes or offices.

Apple has only continued to excel in tech advancements with its wide product offering. Today, Apple has a range of products for your home, but also small enough to fit in your back pocket and connect you to people around the world (hello iPhone).

However, owning an Apple product doesn’t come without its challenges or learning curve. Remember when Apple got rid of the Home button? What about the headphone jack? Apple created its official support community for the ease of its customers and internal support team.

Community

Use Case: Customer Support

Visit the Official Apple Support Community

Find answers. Ask questions. Connect with Apple customers around the world.

The Official Apple Support Community is a forum-based community where Apple customers help each other with their products. We’ve outlined similar support community examples with Airbnb and Figma. All you need to get started is your Apple ID.

Apple also has a handy set of community etiquette guidelines.

Apple’s support community is divided into different categories based on its different products. Find information about the iPhone, Mac OS & System Software, iPad, or Apple Watch all within a few clicks.

Once you’ve navigated to the correct product, your journey can be split off further into the type of support you’re looking for. For example, head to iPad in Business and Education for support sorting out your latest meeting notes.

Apple’s support community also has incentives to encourage participation and collaboration between members. They use gamification for members to earn points, level up, and earn new community privileges.

There are 10 different levels community members can reach. If you hit Level 6, you’re granted access to The Lounge. This is an exclusive area for high-level members. You can share ideas, ask for help, discuss new content, and exchange feedback.

Did we mention there are meetups too? Yeah, you can go hang out with other Apple product experts! For Apple, this is a great way to reward community members, create lifetime customers, and gain insights and feedback for their own product development.

The community also has featured tips from experienced community members. These members are recognized on the various leaderboards in the community. In Apple’s words, “what’s better than a bit of friendly competition to motivate each other to share quality content?”

Looking to learn more? Head to Apple’s Guide for their Apple Support Communities.

CREATING COMMUNITY

Community builders can define their efforts, encourage participation, and increase success by leaning into one use case. This provides a framework for how the community wants to engage.

A thriving community is one where members are eager to participate by engaging with others, creating content, or sharing their experiences. Members stand behind you, your brand, and what you offer.

Lean into your community for support. In return, they’ll uplift other members, encourage growth, and engage consistently.