1. Airbnb

Airbnb was one of the first companies to heavily invest in community. They saw a small group of hosts that were so passionate about Airbnb’s mission and vision. Airbnb brought these folks together and now hosts a massive community of hosts around the world.

Hosts are able to offer better and more unique experiences by connecting with other hosts. Community members share tips and tricks, industry trends, and upcoming events. We covered the Airbnb community use case over on the blog.

For Airbnb, this community has allowed the company to grow and scale around the globe, For hosts, it allows them to offer a better experience. Finally, for guests, it’s an enhanced experience every time they book a stay with Airbnb.

With travel restrictions easing around the globe, Airbnb has an opportunity to continue to grow and scale. Airbnb’s host community will continue to support the growth of the company, other hosts, and guests. We’re looking forward to seeing what the future holds for the travel industry with companies like Airbnb steering the direction.

2. Canva

First, Canva changed graphic design. Canva made design accessible and affordable for everyone. Then, Canva built community to bring designers of every skill level together.

Canva is an easy-to-use, simple, design solution. Their mission is to empower anyone, anywhere to design anything and publish anywhere. We break down their community strategy on the blog.

Canva already hosts and maintains two communities – Canva Creators and Canva Community. With easily accessible design, more and more people are creating beautiful works of art with their services. After a decade in business, we’re excited to see how AI will impact the next steps of this design hub.

3. Harley-Davidson

Harley-Davidson’s reputation is well-established with over 100 years of experience in the motorcycle industry. This experience comes with some challenges over the course of a long lifetime.  In 1983, they faced what could possibly have been the end of the brand.

What brought them back? Their community. We dive into this exciting history on the blog.

The Harley Davidson Owners Group or H.O.G brings together Harley Davidson owners around the world who are bound to the passion to ride. This community membership provides exclusive benefits for owners to make the most of their experience with a Harley-Davidson motorcycle.

With a history of community building, we’re wondering what the future holds for the Harley-Davidson community. Community chapters are located around the world and will bring together members for years to come.

Community Building for Success

Community building is a tried and true method of success for businesses. As an organization, you can support the community-building efforts naturally occurring. Then, look to examples like Airbnb, Canva, and Harley-Davidson who’ve mastered the art of community building over the years.

Consumers come together behind brands, products, and services they love. Create a space for your members to come together. Then, watch your community flourish.

P.S. Check out some of our other blog posts for more on community building, strategy, and success stories.