Community Use Case: WordPress
Companies have found community-building success in leaps and bounds by leaning into their existing communities. These communities will have a group of people who are invested in your product or service.
This series of blog posts tackle all the different use cases for community. Community building and engagement should focus on one of three areas: customer support, marketing, or product innovation. We’ve created more content around these three use cases in
this blog post.
About
WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. WordPress believes great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. Learn more on their website.
WordPress is a hosted version of open source software. They have templates and no-code software for users to create personalized websites.
Did you know? 43% of the web is built on WordPress. This results in:
- 20 billion page views each month
- 77 million new comments each month
- 409 million unique visitors each month
- 70 million new posts each month
WordPress has discovered how to dominate their industry, while leaning into community. They’ve implemented multiple community resources to engage their audience. Let’s dive in.
Community
Use Case: Product Innovation
WordPress exemplifies community because their members lean on each other to build, learn and grow. It’s an opportunity for both parties to enhance their products. There’s lots of ideas shared to ensure continued success.
WordPress maintains community resources in forums, local communities, and WordCamp.
Forums for WordPress are uploaded daily with tips and commentary on their product. This is a great way for users to learn how and ask questions about the product.
They also host meetups and local community events. Learn more and sign up for your own over
here.
Within the community, WordPress has established different roles for a guided community experience. This includes roles like “Community Deputy” and “WordPress Mentor”. This allows them to pull in brand advocates to fulfill these roles.
What do these roles mean? Let’s break it down.
Community Deputy: A team of people from all over the world who review WordCamp and Meetup applications, interview lead organizers, and generally keep things moving at WordCamp Central.
WordPress Mentor: This is someone who has already organized a WordCamp and has time to meet with their assigned mentee every 2 weeks. They talk over where they should be in their timeline, help them to identify their issues, and also identify solutions for their issues.
WordPress continues to build and maintain a community while looping in their community members for a complete experience. Community allows members to get the most out of their product experience, every step of the way.
CREATING COMMUNITY
Community builders can define their efforts, encourage participation, and increase success by leaning into one use case. This provides a framework for how the community wants to engage.
A thriving community is one where members are eager to participate by engaging with others, creating content, or sharing their experiences. Members stand behind you, your brand, and what you offer.
Lean into your community for support. In return, they’ll uplift other members, encourage growth, and engage consistently.
written by The Everything community team!
We're a small team of community builders focused on helping our industry continue to flourish.
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